As the EUC industry experiences vendor consolidation and with enterprises adopting return to office policies, some analysts suggest that EUC may have reached its peak. In this presentation, Kevin Goodman, who retired from the EUC sector in 2024, presents a different viewpoint on where the industry stands today and discusses growth strategies for the future.

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Retired Director of Product Management for AWS. Former Chief Executive Officer with a demonstrated history as a category creator. Co-founder of two venture-back startups: RTO Software which was acquired by VMware in 2010 and FSLogix which was acquired by Microsoft in 2018. Retired from full time work in January 2024, but occasionally help startups and CEOs.

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Sucheta Gawade

Modern Endpoint Security and Zero Trust Strategies Using Microsoft Intune

As organizations face sophisticated security threats, implementing robust endpoint security and embracing a Zero Trust model are essential for safeguarding devices and apps. This session combines the power of Endpoint Security and Zero Trust within Intune, providing a comprehensive guide to securing your endpoints. Learn to identify and remediate at-risk devices, configure security policies, and integrate Defender for Endpoint to protect your org. We’ll cover configuring Zero Trust policies, enforcing compliance, and leveraging Conditional Access and app protection for threat management. 

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With over eighteen years of experience in large, global enterprise environments, Sucheta specializes in Endpoint engineering and management and Microsoft Azure, with a focus on Modern Management, Enterprise Mobility, and Security. She is a two-time Microsoft Most Valuable Professional (MVP) Award winner in the categories: Azure, and Security (Microsoft Intune). She is a global speaker and holds 20+ technical certifications. She thrives by empowering fellow professionals through community-driven learning, purposeful guidance, and accessible technical education - shared through her content (https://techcaching.com), speaking, and mentorship. Collaborating with professionals who share her interest in technology inspires her to continually strive for excellence.

Jens Hennig

Into the Omniverse: Horizon Workloads Across vSphere and Proxmox

Breaking news from the Daily Bugle Datacenter Desk: A new contender is swinging into the virtualization skyline — Proxmox, the open-source hero challenging the long-standing titan vSphere. In “Into the Omniverse: Horizon Workloads Across vSphere and Proxmox,” field reporters Jens Hennig and Reinhard Partman bring exclusive first-hand findings straight from the lab. Armed with identical hardware, the same Horizon master image, and more benchmarking tools than Spider-Man has web shooters, our reporters investigate how both hypervisors handle real enterprise VDI workloads under pressure. Is vSphere still the undisputed superhero of stability and enterprise-grade battle armor? Can Proxmox’s open-source agility, transparency, and community-driven power give it the edge? What hidden strengths — or secret weaknesses — emerge when both are tested side-by-side in the Omniverse under identical conditions? Expect nerd-level detail, real performance data, honest pros and cons, and a storyline only the Omniverse could deliver. Because as Spider-Man taught us: with great power comes great responsibility — and in this session, we’re bringing the data to prove it.

DJ Eshelman

Yes. AI is coming for your Job. What Do You DO?

If you are in any way paid for what you know (including know how to do), it is only a matter of time before someone in a tie decides that a machine will do it better than you. You can complain, run from it, try to escape it... but it's inevitable. So what do you do? What... do you DO? In this talk, we'll cover what is working right now - and how you can use subtle lessons you're already learning in your work, to formulate your next steps. Don't have your AI notetaker attend this one. We'll be doing some real work and you'll leave with a plan (and notes too, sure.

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D.J. is "The Citrix Coach" and author of several books including "Be a Citrix Hero" and "Just do THIS: A Simpler Way to Succeed in I.T." He's the founder of Thrive-IT and it's YouTube and Podcast channels. He still does Citrix consulting work (literally citrixconsulting.com ) but these days he's mostly busy as an Independent Executive Director with Maxwell Leadership, facilitating leadership and communication development programs from John Maxwell and others. He is a Certified DISC Consultant, Speaker, Trainer, and Coach.

Daniel Keer

Are you tired of endless Intune deployments, vendor lock‑in headaches, and unhappy end‑users? It’s time to change the game and transform hours into minutes. This session will cover the technical details to simplify and streamline your Intune application deployments using PowerShell and a few open-source tools, with real-world examples. You'll learn how to: - Automate deployment processes - Enforce strong security measures - Achieve silent install bliss Leave this session ready to master Intune app deployments. Join us and take the next step toward effortless app management!

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Daniel Keer, aka theDXT, is an IT professional with over 15 years of industry experience, passionate about technology, who maintains a home lab for experimentation and shares insights on his blog (theDXT.ca), aiming to give back to the community. Daniel works at Digitally Accurate Inc. as Project Lead, and Senior Consultant. He is an Omnissa Tech Insider and VMware vExpert, and he regularly speaks publicly on technology topics.

Steve Greenberg

Joe Shonk

 Field Report – Hands-on with Citrix in 2026

Two long time, experienced Citrix implementers share current field notes about the state of Citrix products and implementations out in the wild!

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Steve Greenberg is the founder of Thin Client Computing LLC in Scottsdale, a leading provider of advanced Cloud and Data Center Design/Implementation services. Successfully deployed many leading edge solutions for Enterprise customers such as Mayo Clinic, American Express, AAA, PetSmart, Cox Communications and for Higher Educational Institutions such as ASU, Scottsdale Community College and Midwestern University. Many of these have include comprehensive Work at Home programs that fully integrate with HR, Technical, Management and Business Productivty requirements. Strategic planning and technology assessments are core strengths that inform these successful implementations. Recipient of numerous industry awards and recognitions including the Citrix Innovation Award and CTP Fellow. A widely recognized thought leader and popular speaker at industry events, Mr Greenberg is actively involved in User Groups and Community activities. These activities have culminated in EUC Unplugged , a leading independent industry conference

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Joe is recognized internationally as a leading Technical Expert in large scale integration of a wide range of Storage, Virtualization, Networking and Application/Desktop delivery frameworks. Having received numerous industry awards, Joe continues to act as a Thought Leader and source of Best Practices worldwide.

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Chris Gibbs

Eduardo Molina

Deploying Unicon in Healthcare, Lessons From The Field

Chris is a Senior Engineer with decades of experience specializing in desktop, application and server virtualization using Microsoft, Citrix and VMware technologies. Specialties: Citrix Virtual Apps and Desktops build-outs, upgrades and maintenance Citrix Virtual Desktop implementations using Provisioning Services and MCS Citrix Hypervisor implementations Citrix Cloud with global Resource Locations implementation Microsoft Active Directory deployments, migrations and upgrades Microsoft Exchange implementations and transitions VMware vSphere implementations Storage Area Network deployments

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Eduardo is a Virtualization architect focused on application delivery and virtual infrastructure. Proven record of application and desktop virtualization design and implementation working in multicultural environments across countries and time zones. •Architecture, Design and Implementation of virtualized applications and platforms utilizing multiple vendors and infrastructure technologies •Licensing, support and pricing negotiations with vendors like Citrix, VMWare, Microsoft, Dell, etc. •Citrix virtualization platform XenApp, XenDesktop, Provisioning Services, Application Streaming, XenServer •VMware virtualization technologies, vSphere, VCenter Operations, vCloud Director •Microsoft Hyper-V, Application Streaming, System Center suite, •Microsoft Active Directory design and implementation, single sign-on, ADFS •Thin client technologies, Wyse, iGel, HP, ChipPC •Microsoft SQL Server, Microsoft Visual Basic 6.0, Microsoft Visual Interdev 6.0, Microsoft Exchange, Microsoft IIS, Microsoft Cluster, Microsoft Active Directory, DNS, DHCP •Sun Server SPARC Architecture, Solaris 10 OS •Dell, IBM and HP Server Architecture •RFID Technology (Printers) •Crystal Reports; Create!Forms •Backup Tools, NetBackup •Document Management Systems - Onbase •Monitoring Systems - NetIQ, Nagios •AS400 System (Basic) •Windows 95/98/NT/2000/2003/2008 •C/C++ •VB Scripts •ERP Systems (JDE Edwards) •Human Resources Systems •Stocking systems •Accounting Systems Specialties: Infrastructure and Application virtualization architecture Citrix XenApp, XenDesktop, XenServer, Provisioning VMWare, XenServer, Hyper-v Windows Server 2003, 2008 Project Management

AI Readiness Gap: Why Intelligence Comes Before Automation in EUC

AI in end-user computing has moved from roadmap promises to shipping product in record time. The direction is clear: the industry is heading toward autonomous remediation, and that's the right destination. But are enterprises ready to hand over the keys today?

This session examines where AI in EUC genuinely stands right now: what's shipping, what's being adopted, and where the gap sits between vendor capability and customer readiness. James O'Regan, Product Marketing Manager at Liquidware, will lay out the current landscape, explore why trust, compliance, and control still gate adoption, and explain Liquidware's approach: build the intelligence layer first so automation has a solid foundation when the time comes.

The session includes a live demo of the Stratusphere UX AI Plugin, showing how AI-powered analysis delivers actionable insight that helps IT teams understand what's happening and why, today, while building the path toward automation tomorrow.

The EUC Modernization Journey with Nerdio Manager

As end user computing continues to evolve and your deployment strategies try to keep pace, the endpoints continue to be costly to manage, secure, and recover after an incident.  This session will highlight a new approach to delivering a secure (malware and ransomware proof) endpoint, reducing the overall management costs, and eliminating the challenges with buying new hardware to transition to windows 11.  We'll also show how we can provide an industry 1st platform for your remaining windows endpoints to keep your business in operation during a cyber incident!

Apps, SaaS and dealing with change

You will learn key insights from the latest global Parallels Cloud Survey and what they mean for the industry. The findings will be connected to the Parallels strategy, illustrated through recent and upcoming product innovations.

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